Strategic planning is a process that involves setting goals, determining priorities and developing a plan to achieve those goals. It involves analyzing current situations, identifying opportunities and threats, defining objectives, and developing strategies to meet those objectives. The goal of strategic planning is to help organizations make informed decisions about their future direction based on an understanding of the external environment in which they operate. By creating a clear plan that outlines specific actions and timelines, organizations can better manage resources, allocate funds effectively, and achieve long-term success.